WBC Staff and Program Leads


Felicia Perry
Executive Director
felicia@westbroadway.org

Felicia Perry joined the WBC team full time in 2018. She now serves the Northside business community as the Executive Director of the West Broadway Business and Area Coalition. She brings a wealth of experience in Marketing, Entrepreneurship, Project Management, Finance/ Accounting and Community Engagement to the corridor.

Her dedication to community has led her to work with the West Broadway Business and Area Coalition previously as the Program Manager transforming her work as an activator of vacant spaces into a vehicle of economic and social development. Using Art as a catalyst to create a vibrant business corridor, she managed projects such as the 3-day FLOW Northside Arts Crawl and Open Streets West Broadway.  

 Felicia is an ARTreprenuer based in Minneapolis specializing in fashion  design, performance art, and curating spaces. She builds on her passion for broadcasting as an on air host of “DesignHER Life” at KRSM Community Radio station, where she interviews women and non-binary identifying ARTreprenuers about designing and creating their unique life and career paths. Felicia is a former Springboard for the Arts 20/20 Artist Fellow.

Currently her work on West Broadway has expanded to co chairing the Minneapolis Forward Community Now Coalition, co-chairing the Blue Line Extension Business Advisory Committee.

Perry additionally serves on the Executive Committee of the Association for Black Economic Power (ABEP), the May Day Council and is a Northside Awesome Fund Trustee.


Theresa Hess
Executive Assistant
theresa@westbroadway.org

Before joining WBC at the end of 2020, Theresa Hess worked as an Executive Assistant in the health and human services field for over 10 years. She brings a wealth of experience in administrative support with an emphasis in the areas of HR, finance, compliance, community engagement and event planning.

Theresa has a passion for advocacy – especially with regard to education equity within BIPOC communities and criminal justice reform. Her passion for advocacy is what brought her to WBC; she looking forward to the contribution her experience will bring in helping to continue to make the Northside thrive.


Brian McLaurin
Programs Manager
brian@westbroadway.org

Brian McLaurin joined WBC in the fall of 2020.  He returned to the Northside community where he served vigorously from 1996 to 2011 as an advocate/volunteer at New Salem Baptist Church supporting community members in need of assistance.  As a Minneapolis North High graduate, Brian has many fond memories of growing up in the community from his first job as a Target associate on West Broadway and his time spent with friends at the North Commons park and YMCA.

Brian brings over 15 years experience providing leadership support to executive branches at corporations in the Twin Cities community, most recently at CH Robinson.  It was at CH Robinson where he worked closely for five years with the eventual and current CEO as the executive and leadership within the organization went through its transformation.  It’s working in this type of changing climate that excites Brian the most about working at WBC in this season.  

Brian hopes his extensive background of working in the financial services, mortgage, corporate trust, real estate and non-profit industries will be of some benefit to the West Broadway and Northside business family as they transition through this season of change and transformation.


Carla Schleicher
Artistic Programs and Communications Coordinator
carla@westbroadway.org

Carla Schleicher joined the WBC in the summer of 2013 as a Graphic Design Intern, and stayed on full time through summer 2017 in roles ranging from Communications to Arts Programming. Carla spent a few years in London where she studied design within the context of community engagement and development. After her studies, Carla spent a year as an ICCE Graduate Entrepreneur Resident, where she started her own ceramics homeware brand. She moved back to Minneapolis and rejoined WBC in 2020.

As a practicing visual artist, Carla is most interested in the role art and design play in community development. She produces branding and marketing materials for the annual FLOW Northside Arts Crawl as well as other West Broadway Business and Area Coalition programs. In addition to WBC communications, Carla also provides branding assistance for area businesses by designing logos, signage, and other marketing collateral. Carla works closely with North Minneapolis artists on initiatives that showcase local talent and build wealth, such as pop-up boutiques and markets.


Open Positions

All applications are now closed.