WBC Staff and Program Leads

WBC is Hiring! See “Open Positions” below for all job opportunities.

Felicia Perry
Executive Director

Felicia Perry joined the WBC team full time in 2018. She now serves the Northside business community as the Executive Director of the West Broadway Business and Area Coalition. She brings a wealth of experience in Marketing, Entrepreneurship, Project Management, Finance/ Accounting and Community Engagement to the corridor.

Her dedication to community has led her to work with the West Broadway Business and Area Coalition previously as the Program Manager transforming her work as an activator of vacant spaces into a vehicle of economic and social development. Using Art as a catalyst to create a vibrant business corridor, she managed projects such as the 3-day FLOW Northside Arts Crawl and Open Streets West Broadway.  

 Felicia is an ARTreprenuer based in Minneapolis specializing in fashion  design, performance art, and curating spaces. She builds on her passion for broadcasting as an on air host of “DesignHER Life” at KRSM Community Radio station, where she interviews women and non-binary identifying ARTreprenuers about designing and creating their unique life and career paths. Felicia is a former Springboard for the Arts 20/20 Artist Fellow.

Currently her work on West Broadway has expanded to co chairing the Minneapolis Forward Community Now Coalition, co-chairing the Blue Line Extension Business Advisory Committee and co-chairing the Destination Northside Coalition.

Perry additionally serves on the  May Day Council and is a Northside Awesome Fund Trustee.

Brian McLaurin
Program Manager

Brian McLaurin joined WBC in the fall of 2020.  He returned to the Northside community where he served vigorously from 1996 to 2011 as an advocate/volunteer at New Salem Baptist Church supporting community members in need of assistance.  As a Minneapolis North High graduate, Brian has many fond memories of growing up in the community from his first job as a Target associate on West Broadway and his time spent with friends at the North Commons park and YMCA.

Brian brings over 15 years experience providing leadership support to executive branches at corporations in the Twin Cities community, most recently at CH Robinson.  It was at CH Robinson where he worked closely for five years with the eventual and current CEO as the executive and leadership within the organization went through its transformation.  It’s working in this type of changing climate that excites Brian the most about working at WBC in this season.  

Brian hopes his extensive background of working in the financial services, mortgage, corporate trust, real estate and non-profit industries will be of some benefit to the West Broadway and Northside business family as they transition through this season of change and transformation.

Carla Schleicher
Artistic Programs and Communications Coordinator

Carla Schleicher joined the WBC in the summer of 2013 as a Graphic Design Intern, and stayed on full time through summer 2017 in roles ranging from Communications to Arts Programming. Carla spent a few years in London where she studied design within the context of community engagement and development. After her studies, Carla spent a year as an ICCE Graduate Entrepreneur Resident, where she started her own ceramics homeware brand. She moved back to Minneapolis and rejoined WBC in 2020.

As a practicing visual artist, Carla is most interested in the role art and design play in community development. She produces branding and marketing materials for the annual FLOW Northside Arts Crawl as well as other West Broadway Business and Area Coalition programs. In addition to WBC communications, Carla also provides branding assistance for area businesses by designing logos, signage, and other marketing collateral. Carla works closely with North Minneapolis artists on initiatives that showcase local talent and build wealth, such as pop-up boutiques and markets.

Open Positions

Executive Assistant
Regular, Full-Time 40 hours/week

Full Job Description

For considerations, please send your resume and cover letter in Word or pdf. format to info@antonelli-associates.com with Executive Assistant in the subject line.

-Providing overall administrative support, including scheduling group meetings, maintaining calendars, recording minutes from meetings, and research.
-Making travel arrangements.
-Managing and distributing information within the office.
-Receiving all deliveries and coordinate pick up.
-Open mail daily.
-Performing office duties that include ordering supplies, submitting invoices, and maintaining database records.
-Researching and collecting data to prepare documents for review and presentation by boards of directors, committees, and executives.
-Assisting in accounting tasks including accounts payable/receivable, general ledger, bank deposits, reconcile cash accounts and monthly financial statements, and process payroll.
-Coordinates communications with all local, state, and federal entities pertaining to the administrative functions of the WBC.
-Maintaining organization databases to ensure the information is comprehensive and up to date.
-Creating monthly reporting

Grants Manager
Contract/1099 Position

Full Job Description

For considerations, please send your resume and cover letter in Word or pdf. format to info@antonelli-associates.com with “Grants Manager” in the subject line.

▪ Manages all post-award contract administration, budget adjustments, and amendments.
▪Participates in budget tracking, invoicing, and other financial duties of grant-funded programs. Works with ED to establish grant-reporting processes, internal and external.
▪ Manages the execution and internal tracking of the grant contracts.
▪ Ensuring ED and the Board and all parties involved have reviewed and approved and fully executed contracts are returned and retained.
▪ Facilitates all budget adjustments, budget modifications, and contract amendments and extensions, collaborating with internal stakeholders, the grants team, and the funder as necessary.
▪ Navigates electronic portals for grant reporting and invoice submissions.
▪ Maintains grant-tracking system with all pertinent data.
▪ Maintains a portfolio of assigned grants, monitoring grant reporting deadlines, spending usage, detailed budget vs. actual, and working with stakeholders to ensure timely use of funds.
▪ Assists grant accounting with invoicing, payment tracking, and revenue accruals.
▪ Assists with sub-award coordination, memos of understanding, and budgets with external partners, as necessary.
▪ Organizes kick-off meetings with internal stakeholders about grant set up and processes.
▪ Performs other related duties as assigned.
▪ Ensures funder progress reporting is complete and timely.

Communications Specialist
Contract/1099 Position

Full Job Description

For considerations, please send your resume and cover letter in Word or pdf. format to info@antonelli-associates.com with “Communications Specialist” in the subject line.

-Provide graphic design, web design and maintenance and marketing assistance for the WBC. The WBC works with designer consultants, but this person is the in-house designer for the WBC team.
-Provide graphic design services for promotions of WBC and its programs including the Northside Business Luncheon, Flow, Open Streets West Broadway and other projects as defined by the Executive Director.
-Manage the WBC and related programs website.
-Track and evaluate all organizational communications networks, including social media, websites and other online communications.
-Coordinate outreach to artistic community on pop-ups, farmer’s market, and other arts-related programming.
-Manage online presence, including updating content and design of websites, social media, and other online communications.
-Prepare mailings, reports and other documents, including marketing materials, newsletters, training packets, manuals, etc.
-Manage the West Broadway Web and Social Media Promotion Program. –Provide direct technical assistance to businesses that wish to improve their use of social media.
-Publish WBC e-Newsletters that are fresh and have a consistent voice.
-Manage online presence for WBC and FLOW Northside Arts Crawl including updating content and design of websites, social media accounts, and branding when applicable.
-Other duties as assigned or requested.