Programs & Initiatives


The WBC’s current programs and initiatives fall under four areas: Stakeholder Organizing, Physical Improvements, Area Events and Promotion, and Business Technical Assistance.

Stakeholder Organizing
The West Broadway Area Business Committee is a network of for-profit and nonprofit businesses and residents supporting one another, seeking creative solutions and promoting a welcoming, wealth-generating West Broadway. The Northside Business Luncheons are monthly gatherings for networking and info on select topics with lunch catered by local restaurants and food businesses in Minneapolis. Co-hosted by the West Broadway Business & Area Coalition , and the Northside Economic Opportunity Network (NEON).

Planning, Zoning, and Development Committee provides the opportunity for residents and business owners to learn about new projects and give input on development and licensing outcomes. Within the PZD Committee, in 2020, the WBC will coordinate outreach on development projects impacting West Broadway.

Corridor Safety: The WBC implements several business district-focused safety strategies along the W. Broadway corridor and adjacent blocks. These strategies include business safety organizing and engagement, place-making events, networking and relationship building opportunities, and physical improvements. The WBC strives to maintain strong relationships with the Minneapolis Police Department’s 4th Precinct, Metro Transit Police, and CourtWatch.

Physical Improvements
The West Broadway Façade Improvement Program provides matching grants to area businesses and/or property owners in order to improve the appearance of the neighborhood and bring art to the corridor. The WBC has granted $553,000 towards 41 traditional and arts projects, representing over $1 million in public/private investment since 2008.

West Broadway Improvement District: The mission of the WBID is to create and promote a cleaner, greener, safer West Broadway Business District. WBID services and amenities for 2015 include: litter pickup, graffiti and weed removal, branded street banners for 175 light poles, and holiday decorations. The WBID is managed by WBC staff and governed by the WBC’s constituent-based Board of Directors. A Business Improvement District or Special Service District is a public/private partnership in which commercial and industrial property and business owners elect to make a collective contribution to the maintenance, development, and promotion of their commercial district above and beyond regular city services.

Retail Recruitment: WBC works with property owners to fill vacant storefronts by recruiting new businesses to the corridor. Retail recruitment efforts include activating pop-up retail, gallery, and performance space.

Area Events and Promotion
FLOW Northside Arts Crawl is an annual self-guided art crawl on West Broadway that shines a light on the Northside Community through the arts. The event is programmed annually with over 200 visual and performing artists to highlight the great creativity of Northsiders and the ongoing revitalization of West Broadway, and is geared towards residents and visitors alike.

Since 2011, the West Broadway Farmers Market (WBFM) brings farmers and shoppers together in a weekly celebration of local foods and community. WBFM offers local, sustainable foods and unique arts and crafts in a colorful, vibrant urban setting. Each week from June through October, the market hosts local musicians, cooking demonstrations, and celebrations of the nearby neighborhoods’ exciting cultural diversity. WBFM runs Friday afternoons from 3-7 pm with between 15-20 vendors weekly and over 100 community partners throughout the season.

Corridor Marketing: WBC leads various marketing efforts, including a branding project and ongoing PR for area events and businesses, and the regular Business Leaders column in Insight News, a local newspaper. The WBC created and manages, a mobile-compatible website, to serve as a visitor and resident’s guide to North Minneapolis.

Business Technical Assistance
Business Development: WBC staff offers Northside businesses assistance in locating business development tools and resources, assistance with zoning, licensing and regulatory issues.

Social Media Promotion: WBC offers group and one on one training for business owners to learn how to use social media applications for marketing.

Business Marketing and Branding: WBC offers individual technical assistance in design and branding, including logo design and window merchandising assessment and design.

Business Resource Brokering: The WBC is committed to acting as broker to help West Broadway Area businesses find the best resources to serve their needs. The WBC works as a connector, utilizing our relationships with several partner organizations to help businesses access technical assistance, loan programs, etc.

If you are interested in any of our offerings, call our office at 612.353.5178 or e-mail