WBC Staff and Program Leads

Felicia Perry
Executive Director


Felicia Perry joined the WBC team full time in 2018. She now serves the Northiside business community as the Executive Director. She brings a wealth of experience in Marketing, Entrepreneurship, Project Management, Finance/ Accounting and Community Engagement to the corridor.

Her dedication to community has led her to work with the West Broadway Business and Area Coalition previously as the Program Manager transforming her work as an activator of vacant spaces into a vehicle of economic and social development. Using Art as a catalyst to create a vibrant business corridor, she managed projects such as the 3-day FLOW Northside Arts Crawl and Open Streets West Broadway.  Perry serves on the Executive Committee of the Association for Black Economic Power (ABEP), the May Day Council and is a Northside Awesome Fund Trustee.

 Felicia is an ARTreprenuer based in Minneapolis specializing in fashion  design, performance art, and curating spaces. She builds on her passion for journalism as an on air host of “DesignHER Life” at KRSM Community Radio station, where she interviews women and non-binary identifying ARTreprenuers about designing and creating their unique life and career paths. Felicia is a current Springboard for the Arts 20/20 Artist Fellow.