West Broadway Farmers Market
West Broadway Coalition
1011 West Broadway, Suite 202
Minneapolis, MN 55411
For Immediate Release
West Broadway Farmers Market breaking down barriers and making a positive impact on the Northside
The West Broadway Business and Area Coalition celebrates influence on growing local food businesses, crime, increasing social capital and public space in the heart of North Minneapolis[Minneapolis. May 18, 2016] West Broadway Farmers Market (WBFM) is back again making positive impactful change on the Northside of Minneapolis, but this time on a new site. Now in its sixth season, the WBFM has become an outlet for economic development opportunities, decreasing crime in the area, and increasing access to healthy food options in North Minneapolis.
In a crime report produced by the Minneapolis Police Department, data shows that there is a positive impact on crime on days and hours when the WBFM is open. Since the opening of the market in 2011, when the market is running, crime has shown a 42% decrease within the few block radius around the previous market site. We anticipate continued positive outcomes at the new location.
This summer, in partnership with Sanctuary Covenant Church, WBFM is moving to the intersection of West Broadway and Aldrich at 718 W. Broadway Avenue. This dynamic video was developed to share about our new partnership. The new space is larger and will provide increased visibility for WBFM vendors and customers, and is just across the street from the emerging West Broadway Education and Career Center, set to open in the Fall of 2016.
Since 2011, WBFM has realized steady growth in the number of vendors and community members participating in the farmers market. “Last year there were 12,000 customers that visited the market, compared to 9,000 in 2014” says Market Manager DeVon Nolen. Additionally, “For the 2015 season, 71.4% of the vendors were local Northside entrepreneurs”. With this continued growth in market customers, WBFM has become a resource for supporting emerging entrepreneurs in promoting their businesses.
Northside Economic Opportunity Network (NEON), a partner of West Broadway Coalition (WBC), makes direct referrals for entrepreneurs seeking a marketplace to test their products and build their customer base. Their role is to promote business development by support budding entrepreneurs with market pathways and growth strategies. For many start-up businesses, WBFM is the first place for new entrepreneurs to sell their products. “The WBFM is an extremely important opportunity for our entrepreneurs because; it helps them learn how to improve their products and it is a place to build confidence for new entrepreneurs to think strategically about their business”, says NEON Business and Community Relations Coordinator, Ashley Bennett.
WBFM is committed to increasing healthy food access for a part of our city with some of the highest concentrations of diet related conditions. WBFM in partnership with Appetite for Change (AFC) and NorthPoint Health and Wellness Center offers a healthy food access program called the Northside Fresh Bucks, an incentive program where practitioners write prescriptions for fruits and vegetables redeemable at the WBFM. “AFC is committed to changing the perception of North Minneapolis as a food desert, but rather as a community with a strong local food system that supports the creation of health, wealth and social well-being of the community”, says AFC Director of Operations, Darryl Lindsey.
In the 2015 season WBFM also piloted the “Setting the Table” meals, a pay-what-you-can community meal made with locally-sourced fresh produce. In collaboration with local faith communities and nonprofit organizations, includingShiloh Temple International Ministries and Loaves and Fishes, a platform was created to address hunger in the community through reintroducing culturally relevant food, with an emphasis on fresh offered at the market several times during the market season.
While WBFM is well-known for providing healthy food options and promoting social cohesion, WBFM also provides an opportunity for community nonprofit organizations to bring their resources directly to the community in a non-institutional setting. In the 2015 season WBFM welcomed 20 organizational partners including Metro Transit, Broadway Family Medicine Clinic, the Minneapolis Police Department and Emerge Community Development. Local musicians and artists also volunteer in the summer to bring vibrant, energy to the market and celebration of culture as a resource.
Starting June 14th until October 7th, WBFM will be open weekly Friday from 3-7 PM. Vendors will be selling products including hyper-local, fresh produce, baked goods, handmade jewelry, ready-to-eat-food and other artisan wares. WBC invites the community to join us at our new location this seasons to come and experience this richness of the North Minneapolis community, and support your local economy.