Corridor Marketing

WBC leads various marketing efforts, including a branding project and ongoing PR for area events and businesses.

Public Relationsinsight-news-logo

The WBC assists its members with composing press releases and media relations.

mix_and_match_logoTo raise awareness of the commercial, cultural and human assets of West Broadway and North Minneapolis, the WBC has a regular column in Insight News, a partner and local African American weekly newspaper. Media partner, online news site Twin Cities Daily Planet also publishes our work. If you have an idea for an article, e-mail [email protected] include:

-WholeSoul Pop Up Restaurant a success (6/11/15)
West Broadway Improvement District begins operations (1/22/15)
-Transit Improvements are coming to West Broadway (12/1/14)
Hopewell Music Cooperative North offers “music to all” (10/20/14)
Chamber applauds non-profit developer (3/27/14), about EMERGE Community Development’s work restoring the historic North Branch Library
A gas station is transformed, West Broadway enlivened by more public art (9/2/14)
Boom Island Brewing earning a name in the craft brew industry (12/7/12)

See a complete list of WBC-written articles.



The WBC created and manages, a mobile-compatible website, to serve as a visitor and resident’s guide to North Minneapolis.

As a part of a corridor marketing project, photographer Jake Armour of Armour Photography captured business owners, artists and iconic architectural elements of West Broadway. A great example of the WBC’s creative strategies for drawing attention to available commercial space while celebrating West Broadway’s human assets, two sides of 1001 West Broadway were wrapped in a vinyl photographic mural three stories high. The building, purchased by the city of Minneapolis in 2008, has been vacant and boarded since 2006. This collaborative project was scheduled to coincide with the 2013 FLOW Northside Arts Crawl.

Time Lapse: 1001 West Broadway Vinyl Wrap from North MPLS on Vimeo.